Presumably the market segment who uses Facebook a lot, and, in particular, those apt to spend lots of money on Facebook "platform" products and services. Speci

Presumably the market segment who uses Facebook a lot, and, in particular, those apt to spend lots of money on Facebook "platform" products and services. Specifically, if future Facebook revenue plans involve apps and, in particular, in-app purchases, reclaiming Apple's 30% revenue share from even a small percentage of Facebook's best customers could make the project worthwhile.