Google Cloud and cloud services generated almost 9.57 billion. That's up 28% from prior: https://www.crn.com/news/networking/2024/google-cloud-posts-28-percent

Google Cloud and cloud services generated almost 9.57 billion. That's up 28% from prior: https://www.crn.com/news/networking/2024/google-cloud-posts-28-percent-revenue-jump-in-q1-2024-thanks-to-ai-says-ceo https://www.crn.com/news/networking/2024/google-cloud-posts-... They are embedding their models not only widely across their platforms suite of internal products and devices, but also computationally via API for 3rd party development. Those are all free from any perceived golden handcuffs that AdWords would impose.