They don't deserve some kind of "tech co" valuation, they deserve a Chipotle ($87 billion market cap) level valuation eventually. Contrary to most comments her

They don't deserve some kind of "tech co" valuation, they deserve a Chipotle ($87 billion market cap) level valuation eventually. Contrary to most comments here, and the demand for Sweetgreens shows, Sweetgreens is actually nailing the holy trifecta of 1) healthy 2) tasty 3) fast, while not being too expensive for most people, just like Chipotle. They also do have a leg up technology-wise, as they have good devs and tech stack (for a non tech co) and acquired some smart MIT students working on fully automated food bowls that is showing a lot of promise. I expect to see a lot more of them all over the US and approach current Chipotle status in valuation and size in the next 7 years.