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It's pretty, but it doesn't look cyclic to me. It looks like "throw everything in this pit in the middle, where nothing can leave." The "cycle" part is importan
by feoren 2y ago
It's pretty, but it doesn't look cyclic to me. It looks like "throw everything in this pit in the middle, where nothing can leave." The "cycle" part is important in recycling! I actually prefer the U.S. recycling logo.
- frogpelt 2y agoThere are arrows pointing out.
- ortusdux 2y agoThe negative space makes the cycle. The green arrows represent items going to a central location to be recycled, while the white arrows represent them going back out into the world.
- rpdillon 2y agoThe genius of the logo is similar to the genius of the FedEx logo: you have to look at the negative space to see the arrows heading back out.