If ebooks are currently priced to cheaply at some point you would expect the content produced to slow down, at which point prices would rise because books that

If ebooks are currently priced to cheaply at some point you would expect the content produced to slow down, at which point prices would rise because books that people want aren't being made. I assume this author is trying to have it both ways, letting amazon sell their stuff cheap and get some volume while trying to make a far better margin off the Australian market.