What type of small businesses? I think you'd need to specify a specific category, otherwise there's not enough in common with the needs. Car dealership operator

What type of small businesses? I think you'd need to specify a specific category, otherwise there's not enough in common with the needs. Car dealership operators aren't going to look at the same site as people who run restaurants, most of the challenges are domain specific. HN = tech domain, which is specific enough to be relevant to most tech business people.