I remember reading somewhere about a theory that people who pay more for a service end up committing more time and energy into learning it, because it seems mor

I remember reading somewhere about a theory that people who pay more for a service end up committing more time and energy into learning it, because it seems more important to them. If you signed up for a $50/mo service, you would probably feel pretty special about it and possibly spend a few hours learning. If you paid $5/mo you would probably skip through all the documentation as fast as possible, race into trying something out, and upon encountering a problem would probably fire off a support request without searching (hey you're a paying customer now, right?) Of course none of the above is terribly scientific.. but I thought it post-worthy anyway.