> It becomes a household name and at the point it needs to keep things ticking over by investing in things like Brand and Mindshare. Why? It has quite a virtuo

> It becomes a household name and at the point it needs to keep things ticking over by investing in things like Brand and Mindshare. Why? It has quite a virtuous circle of paying creators fairly well and so they're incentivised to keep creating, which will keep people coming. Why assume it needs to change doing what got it where it is? I think the worst thing it can do is try to start competing with regular TV. It might want to do something like move into publishing independent film behind a low-friction paywall, to fund film creators better, and maybe sponsoring Cannes[0]. But don't just try and become Hollywood. That wouldn't be a good outcome. [0] I just noticed that TikTok sponsors Cannes! https://www.festival-cannes.com/en/the-festival/they-support-the-festival https://www.festival-cannes.com/en/the-festival/they-support...