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MrBeast is a fascinating case because he has almost become too big. There is a podcast of him where he says a lot of brand deals do not come close to his minimu
by quartesixte 2y ago
MrBeast is a fascinating case because he has almost become too big. There is a podcast of him where he says a lot of brand deals do not come close to his minimum requirements now, even AAA blue-chip deals.
YouTube could maybe be losing money on him? I don’t follow the stats too closely to make a more informed conjecture though. My realm of YouTube is far more niche.
- Ekaros 2y agoDon't think so. Youtube make money on adds. And Premium. For premium only changes who the money get distributed. On adds MrBeast is likely advertiser friendly enough content. So they in general are happy to run adds on that content. And these deals are by Youtube not MrBeast. Youtube does not make money from whatever deals creators have.
- yreg 2y agoThe too-bigness is not an issue for YouTube, since YouTube sells ad slots for each view separately. It's an issue only for the creator, since when they put a sponsor in a video, it's always the same for all the viewers. When MrBeast has trouble finding a suitable sponsor deal, they probably fill the sponsor slots with their own brand (Feastables).
- sfn42 2y agoIt's not really an issue for him either. He's making truckloads of money. If he can do that without polluting his videos with sponsor segments then that's just better isn't it? Personally I don't really mind them, they get automatically skipped by sponsorblock. But I'd that was no longer an option I'd prefer creators who weren't trying to sell me stuff in every video.