3 ms·

I think there's a bit of both... At some point YouTube transcends what it was originally - the internet in video from - and becomes something more. It then exi

I think there's a bit of both... At some point YouTube transcends what it was originally - the internet in video from - and becomes something more. It then exists in the space of "TV" or general distraction. It becomes a household name and at the point it needs to keep things ticking over by investing in things like Brand and Mindshare. And then just like how Coca Cola and McDonald's only care about sponsoring the Olympics, YouTube also needs to find ways to chase after that above the fold streamers who they can positively associate with like Mr Beast. But what am I even talking about... this is the platform that gave us Jake Paul. I have such a love/hate relationship with YouTube. Only on YouTube are all of MITs lecture courses. if. you. can. only. fight. past. the. endless. Shorts... /sigh

robertlagrant 2y ago
> It becomes a household name and at the point it needs to keep things ticking over by investing in things like Brand and Mindshare. Why? It has quite a virtuous circle of paying creators fairly well and so they're incentivised to keep creating, which will keep people coming. Why assume it needs to change doing what got it where it is? I think the worst thing it can do is try to start competing with regular TV. It might want to do something like move into publishing independent film behind a low-friction paywall, to fund film creators better, and maybe sponsoring Cannes[0]. But don't just try and become Hollywood. That wouldn't be a good outcome. [0] I just noticed that TikTok sponsors Cannes! https://www.festival-cannes.com/en/the-festival/they-support-the-festival https://www.festival-cannes.com/en/the-festival/they-support...