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That means your strategy is to make some assumptions about where your marketing will be well received, and insist on only showing it there. This limits you to
by thaumasiotes 3y ago
That means your strategy is to make some assumptions about where your marketing will be well received, and insist on only showing it there.
This limits you to the quality of your assumptions. It's always going to be better to show your marketing where it actually works than to show it where you believe it works.
- soared 3y agoWell yeah you start with an educated guess and optimize once it’s live. So budget/etc moves fluidly and if discord audience 1 performs well it gets more budget. DSP I use doesn’t have discord inventory (if it exists?) but pretty much everything is optimized by deep learning outside of moving branding budgets around.