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An unsupervised approach makes way more sense in some ways but advertisers often like to pick demographics manually so the categories need to be understandable
by fire_lake 2y ago
An unsupervised approach makes way more sense in some ways but advertisers often like to pick demographics manually so the categories need to be understandable by a human.
- mrbungie 2y agoIf the advertisers still use A/B testing and WANT to learn from said tests. Sure. If the advertisers use multi-armed bandits you wouldn't care less about the segments themselves.