>That's a function of technology No, it's a function of economics. Division of labour still works. It is not more profitable to run your own cloud and pay for

>That's a function of technology No, it's a function of economics. Division of labour still works. It is not more profitable to run your own cloud and pay for your own traffic when you're specialized in producing content. It makes financial sense to pay someone to do that for you. The middleman is cheaper, that's why they exist. The internet looks like it does for only one reason, in any system of increasing complexity there are increased returns to specialization and trade.