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The engineers knew what they had. Marketing failed to market it properly because they didn't understand what they had. Management, as you said, also didn't unde
by timbit42 2y ago
The engineers knew what they had. Marketing failed to market it properly because they didn't understand what they had. Management, as you said, also didn't understand what they had. Thomas Rattigan understood and started the A500 and A2000 projects. Then, head of the board, Irving Gould, fired him.
The root of Commodore' demise goes back to the 1960's when Jack Tramiel let Irving Gould invest to keep Commodore from going bankrupt after Jack made some bad business deals. Without that mistake, Irving Gould wouldn't have caused Jack to leave by preventing Jack's sons from entering management, and wouldn't have pushed out Rattigan or cut R&D which prevented the Amiga chipset from keeping ahead of the industry.
- chuckadams 2y agoGould made Commodore his own personal piggy bank, but under Tramiel I have a hard time seeing Commodore ever purchasing Amiga in the first place. Tramiel's double-dealing and brazen nepotism didn't do Commodore (or Atari) any favors either.
- timbit42 2y agoThat is an excellent point. Warner's Atari would have undoubtedly ended up with the Amiga but would Warner's Atari have survived long enough to bring out an Amiga console or computer? It was hemorrhaging money. Once it died, who is mostly likely to have bought up their IP? Commodore? Someone else?