I think people are getting hung up on "mediocre" and "success" here. Author argues for trying to be objective about the viability of business ventures here. It

I think people are getting hung up on "mediocre" and "success" here. Author argues for trying to be objective about the viability of business ventures here. It's easy to tell yourself lies that doing just one thing a little better on the execution front will magically triple your conversion rate.