As someone who went through the startup grind, I think the entire message is in the title and its spot on. Did you read the article? Running experiments means

As someone who went through the startup grind, I think the entire message is in the title and its spot on. Did you read the article? Running experiments means you need to have a null hypothesis - and in a sales conversion experiment, for example, the null should be calibrated to ensure your conversions are scalable wins and not just one-offs.