Depending on the product and the go to market strategy offering a free plan can allow users to try the product and then start to use it daily and eventually swi

Depending on the product and the go to market strategy offering a free plan can allow users to try the product and then start to use it daily and eventually switch up to a paid plan. As an example, Adobe offers a 60% for students and teachers: https://www.adobe.com/creativecloud/buy/students.html https://www.adobe.com/creativecloud/buy/students.html Students tend to have little money and they would either use another free tool or pirate Adobe anyway. So offering the product for free to someone that can't afford it now might turn into profit later when they are used to your software and they convert to a paid plan.