Bit late response, but maybe you will see it. You can probably get away with using it in the URL too, but that becomes a gray area and really will depend on co

Bit late response, but maybe you will see it. You can probably get away with using it in the URL too, but that becomes a gray area and really will depend on context. As soon as you want to put anything on merchandise though, it becomes really tricky. An example, if you're a massive fan of a specific brand and start a forum at [brand]-fanclub.com as a hobby, for other fans to share info, you'll probably be ok, since that would be fair use. If you use the same name to start a paid website where people can buy a membership to get the latest news and you start selling branded t-shirts, you might get sued at some point.