Social media and it's amplification of the desperation to show off. Apple products are cool/expensive and I am cool/above average/have buying power/<insert_your

Social media and it's amplification of the desperation to show off. Apple products are cool/expensive and I am cool/above average/have buying power/<insert_your_wannabe_reason> to have them while I sip my pumpkin latte at Starbucks. They are also high quality machines but I don't think for everyone that buys them, the motivation is solely the software/hardware stack.