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This is more correct than any speculation I've read on HN. h Cook desperately wants to be seen as more than a caretaker post-Jobs. His only success so far is ma
by asadotzler 2y ago
This is more correct than any speculation I've read on HN.
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Cook desperately wants to be seen as more than a caretaker post-Jobs. His only success so far is making stockholders happy but "Best Bean Counter Ever" isn't an epitaph he wants so he's plowed tens of billions of dollars into the now dead Apple Car project and tens of billions into the Vision Pro. Cook's plan was for one or both of those products to cement his legacy as a product genius like Steve Jobs, but despite having cash resources Jobs could never even have dreamed, Cook's two big product initiatives are both a complete bust.
The board made him pick between the Car and the Vision Pro and he picked the AVP because it was closer to market and aligned with his view on Apple's computing platform progression. Too bad for him both of his projects were awful ideas for Apple.
Oh, and to the sycophants, Apple cranking out couple of successful iPhone accessories and services, nice to haves that compliment Steve Job's iPhone, does not make Tim Cook a product leader. It makes him minimally competent as business leader who didn't totally break Job's Apple organization immediately. Watch and Air Pods are accessories, like a keyboard or a monitor. No one celebrates Jobs because he shipped a decent mouse one time.