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It looks like maybe you could benefit from having the headline text be more concrete. The value may seem obvious to you, but it is a bit vague to me when I read
by caprock 2y ago
It looks like maybe you could benefit from having the headline text be more concrete. The value may seem obvious to you, but it is a bit vague to me when I read the initial text and then skim down through the page.
Here are some example questions I have:
* Who are the communications from?
* Who are they writing to?
* Are the comms for technical support, general questions, or something else?
I may be wrong, but it sounds like you're focused on the how (the knowledge base and the AI). Perhaps it would get more demo contact traction if you tried some different landing pages which address very specific use cases and make the headlines much more specific.
Here's what I mean:
Imagine you're running ClassyComms.com. The first niche you're tackling is helping your support team write better, faster responses to their external customers.
So the headline is:
Write clear and helpful responses to your customers in way less time!
Anyway, you get the idea. For the sales copy, focus on the customer tasks, and less on the how. Good luck with your venture!