It’s partly the late stage effect of the ad supported everything business model. Rage is very effective to generate engagement, tribalism and passion. When majo

It’s partly the late stage effect of the ad supported everything business model. Rage is very effective to generate engagement, tribalism and passion. When major politicians are ready to exploit the us vs them dynamic to their benefit it creates a perfect storm. Also the Guardian and other news outlets have been driving this where every headline is about how one group or another is outraged it’s getting a bit ridiculous.