Most investors in McDonalds are institutional and thus it's people's retirement and 401k money. That is generally actively used by people, and injected back in

Most investors in McDonalds are institutional and thus it's people's retirement and 401k money. That is generally actively used by people, and injected back into the economy. As long as population or automation continues to increase, profit rates can continue to grow. McDonalds and other large fast food chains were hit hard recently, not by general inflation but by specific legislation targeting them, forcing wage increases above general minimum wage increases. Pretty unfair by rational standards but everyone hates greedy corporate mcdonalds so easy to pass.