As I have been saying this since 2015, they should have launch the Game Store as a separate thing, and keep that 30% cut. Gaming accounts for ~75% to 80% of all

As I have been saying this since 2015, they should have launch the Game Store as a separate thing, and keep that 30% cut. Gaming accounts for ~75% to 80% of all App Store revenue. And then just gradually lower the other App category 5% every 3-4 years, We would have arrived at 20% by now and looking at 15% in ~2025 without possibly little backlash. Instead they decide to keep those 30%, and continue to offer AppleTV+, Apple Music, Arcade, Fitness, News and all other services operating at zero margin for potential to customer lock in. From all the public information and readings I am willing bet this is a strategy championed by Eddy Cue and ultimately won in the internal Apple Discussions.