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You'd think that the secret sauce American manufacturers SHOULD have is a deep understanding of the very specific needs and tastes of the US market. Range anxi
by hakfoo 2y ago
You'd think that the secret sauce American manufacturers SHOULD have is a deep understanding of the very specific needs and tastes of the US market.
Range anxiety is a much bigger deal in the US than markets with shorter average commutes. There's more fear about small cars surviving impacts with our huge average vehicles. It wouldn't be hard to spin up at least a marketing campaign that says "We get it" and insinuate foreign competitors don't.