VAT varies across countries but not inside countries (except that there may be a different VAT for, say, foodstuff than other items, or services). For online s

VAT varies across countries but not inside countries (except that there may be a different VAT for, say, foodstuff than other items, or services). For online shopping in EU you pay the VAT of the destination (W. You select your location and you'll (normally) see "your" price, and in any case you'll always see "including VAT" mentioned.