They sign a deal with the owner of the rights to the product which might be exclusive to a region. This is a leftover from the the days of yore. The owner for e

They sign a deal with the owner of the rights to the product which might be exclusive to a region. This is a leftover from the the days of yore. The owner for example might want to sell direct in his country, but is happy to let some other distributor sell things in another country but without cannibalising his sales so they put a restriction on where he can sell the item. All of which makes no sense on the Internet. But we've only had the Internet for what? Two decades? I guess it'll take a few more for them to accept it. Or maybe they will succeed and recreate the borders from the real world on the Internet.