The EU privacy legislation is supposed to prevent tracking of people without their consent/knowledge. This is widely considered a worthy goal by consumers. Fid

The EU privacy legislation is supposed to prevent tracking of people without their consent/knowledge. This is widely considered a worthy goal by consumers. Fiddling with browser cookie settings is bad because it's opt-out instead of opt-in, opt-out just doesn't work since users have to be technically clueful and spend lots of time and effort on it. Compare to opt-in vs opt-out in email spam. edit: see http://en.wikipedia.org/wiki/Data_Protection_Directive#Principles http://en.wikipedia.org/wiki/Data_Protection_Directive#Princ...