This study describes how orange juice gets onto the shelves of local supermarkets and discount stores – from the cultivation of the fruit to the marketing of th

This study describes how orange juice gets onto the shelves of local supermarkets and discount stores – from the cultivation of the fruit to the marketing of the juice. Research findings from Brazil and Europe highlights issues that food retailers would prefer to keep hidden: Dependency and exploitation. The focus is on the juice producers Cutrale, Citrosuco and Louis Dreyfus company (LDC), and the main bottling companies in Europe.