And because of the pushback the ad is talked about and watched even more. I am sure this was anticipated and taken as calculated decision. Whatever your respon

And because of the pushback the ad is talked about and watched even more. I am sure this was anticipated and taken as calculated decision. Whatever your response, the product and brand is so big that the point that the ad wants to make remains. There is no such thing as bad publicity when your goal is getting attention. I personally find it very rude. Marketing wise doing rude things is smart.