It's deceptive marketing because the target audience is people who don't even know what a camera lens is or why a lens is necessary, not professional photograph

It's deceptive marketing because the target audience is people who don't even know what a camera lens is or why a lens is necessary, not professional photographers and videographers. Their target audience is people who think they can do your job with an iPhone, even though they can't for reasons obvious to everyone working in the industry. Nobody expects to be able to replicate a “Shot on RED” on their RED camera body without any lens or other accessories, whereas everyone expects to be able to replicate a “Shot on iPhone” on their iPhone alone.