Perhaps the blowback is a sign of a wider weariness that people have accumulated towards big tech companies over the past few years, mixed with a nebulous malai

Perhaps the blowback is a sign of a wider weariness that people have accumulated towards big tech companies over the past few years, mixed with a nebulous malaise about 'AI' and what it means for the status quo and people's livelihoods. Exactly. It's not only the creative artists who are opposing, although that's what this ad targets; a lot of others not in big tech are also very displeased with where things are going. The sentiment of this resistance can be summed up in two short sentences: "You will not replace us. Machines will not replace us."