I guess earlier people must have assumed it is not really possible to replace all those instruments and tools with a small phone. So the ad was probably punchi

I guess earlier people must have assumed it is not really possible to replace all those instruments and tools with a small phone. So the ad was probably punching up in a way back then. Today there is a real recognition of how pervasive digital devices and AI tech is becoming. With all the might and influence Apple and tech companies now have - this ad might have evoked a sense of punching down.