A metaphor would be "the boy was a cat as he tip toed quietly through the house". You're thinking about what reasonable people would say and mean, but these pe

A metaphor would be "the boy was a cat as he tip toed quietly through the house". You're thinking about what reasonable people would say and mean, but these people actually want to say that seeing a trumpet getting flattened in a commercial is the same as watching your own pet be tortured. Why that is, is anyone's guess. Maybe to seem sensitive and deep.