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I'm on another board where people railed against Apple for the ad and eventually I came to realize something. They seemed concerned about Apple crushing physica
by drivingmenuts 2y ago
I'm on another board where people railed against Apple for the ad and eventually I came to realize something. They seemed concerned about Apple crushing physical objects and stuffing them into a slab of silicon and glass. But what they really were concerned about was a company that makes so much money, it's an abstraction; Apple is larger than most world economies. If it was anyone a couple of tiers down the corporate income scale, it barely would have raised an eyebrow. At this point, Apple doesn't even have to advertise their products much. The same with the other FANGs. They are inconceivably huge companies and most people don't know how to wrap their heads around that.
Personally, I thought it was a good metaphor, but I'm also not much attached to the items shown. The items were representative, not actually valuable. The things those items can produce in the right hands are immeasurably valuable, but people frequently place more value on the tools than the artist. I guess because they maybe have dreams of owning something rare and valuable.
But those emojis ... I could watch those little f-----s be crushed all damn day.