Their mistake was that they forgot that their customers seek approval from their company like children seek approval from their parents. As the ones who encoura

Their mistake was that they forgot that their customers seek approval from their company like children seek approval from their parents. As the ones who encourage (and technically mandate) that desire for approval, they should stick to flattery and praise. Instead they flattened a number of things other than Apple products that their customers also hang their personalities on (kitsch over-represented.) Instead, they should have just marketed an Apple-branded piano that was only allowed to play Apple-approved songs. Their customers would smash all their old pianos themselves, and feel superior to the left-behind losers who wouldn't. This is like being upset that the Beatles said they were more popular than Jesus, but for insecure upper-middle-class opinion-worker douchebags.