4 ms·

I am thoroughly confused about how this ad has become the controversy it has become. This whole ordeal feels very "let's invent something to get mad at!" I wou

by mkaic 2y ago

I am thoroughly confused about how this ad has become the controversy it has become. This whole ordeal feels very "let's invent something to get mad at!" I would bet a large sum of money that the creatives who created the ad for Apple had no intentions beyond "this ad will be a metaphor for the insane variety of creative endeavors you can use an iPad for!" Apple isn't tone-deaf. The people mad about this are tone-hallucinating.

chriscappuccio 2y ago
Agreed
matthewfcarlson 2y ago
Same. I’m hoping the article is a satire piece of some kind but maybe I’m wrong. It’s a clever ad about how an iPad can do a ton of stuff. I’m not sure how you even come away with this world view. It’s like watching a Chick-fil-a ad and concluding they want cows to rule over us as they are in control of our media or something wild
14 2y ago
Well I do mostly agree..in this day and age where the earth is not in the best shape and green house gases…I hate seeing people be destructive and wasteful. There are YouTubers who make videos taking brand new things and destroying them or will smash things and I cringe thinking what a waste all this effort and green house gas went into making a product and then they are needlessly destroyed for what? So though I don’t think this ad was meant to be so deep I do think it is cringe they are destroying items for no reason.
- hehdhdjehehegwv 2y ago
  To be fair some of those YouTubers are showing what products are not well made and should not be purchased. So sacrificing one isn’t a big deal if people then purchase more durable items.
lolinder 2y ago
> I would bet a large sum of money that the creatives who created the ad for Apple had no intentions beyond "this ad will be a metaphor for the insane variety of creative endeavors you can use an iPad for!" I think most people—including the author of TFA—would agree with you that that's the conscious thought going through the creators' minds. The problem with the ad isn't that it was an intentional statement of destruction on the part of Apple, it's that the metaphor is a bit too on the nose. If they'd had all the stuff disappear into a magician's hat and then pulled out an iPad, or turned the iPad into a bag of holding and placed all those items inside (or pulled them all out!), that would have conveyed the happy side of the metaphor without triggering any antipathy. The anger (and I'd argue, fear) stems from the fact that the metaphor Apple chose has the iPad replacing every other creative endeavor. There's no ambiguity: every other instrument, tool, and object is totally and finally crushed. That hydraulic press left no survivors besides the iPad. That's what the video conveys, and that's what is triggering a lot of angst among creative people of many different stripes. It's too close to what we all have feared has been happening, now presented in vivid and visceral detail.
EA-3167 2y ago
I say this without rancor: A lot of artists have a lot of free time to spend online being angry about things.
- Gualdrapo 2y ago
  A lot of people have a lot of free time to spend online being angry about things. FTFY.
  - EA-3167 2y ago
    I don't think it's crazy stereotyping to say that artists have more free time than most of us, simply by the nature of the job and the reality of frequent unemployment. The minority of artists who are either steadily employed in their trade or wildly successful doesn't change that a majority of artists struggle to make ends meet with their art, and spend long stretches without a whole lot to do.
SkyPuncher 2y ago
I’m increasingly suspecting the faux outrage is exactly what Apple intended. It’s dominating the headlines, despite it being a rather mundane ad.
rufus_foreman 2y ago
>> Apple isn't tone-deaf. The people mad about this are tone-hallucinating. This is called "gaslighting". It was only a few years ago I learned about the term, but it's very useful. No, you're not going to gaslight me. This particular ad sets a new standard for tone-deaf.

by mkaic 2y ago

chriscappuccio 2y ago

Agreed

matthewfcarlson 2y ago

Same. I’m hoping the article is a satire piece of some kind but maybe I’m wrong. It’s a clever ad about how an iPad can do a ton of stuff. I’m not sure how you even come away with this world view. It’s like watching a Chick-fil-a ad and concluding they want cows to rule over us as they are in control of our media or something wild

14 2y ago

Well I do mostly agree..in this day and age where the earth is not in the best shape and green house gases…I hate seeing people be destructive and wasteful. There are YouTubers who make videos taking brand new things and destroying them or will smash things and I cringe thinking what a waste all this effort and green house gas went into making a product and then they are needlessly destroyed for what? So though I don’t think this ad was meant to be so deep I do think it is cringe they are destroying items for no reason.

hehdhdjehehegwv 2y ago
To be fair some of those YouTubers are showing what products are not well made and should not be purchased. So sacrificing one isn’t a big deal if people then purchase more durable items.

lolinder 2y ago

> I would bet a large sum of money that the creatives who created the ad for Apple had no intentions beyond "this ad will be a metaphor for the insane variety of creative endeavors you can use an iPad for!" I think most people—including the author of TFA—would agree with you that that's the conscious thought going through the creators' minds. The problem with the ad isn't that it was an intentional statement of destruction on the part of Apple, it's that the metaphor is a bit too on the nose. If they'd had all the stuff disappear into a magician's hat and then pulled out an iPad, or turned the iPad into a bag of holding and placed all those items inside (or pulled them all out!), that would have conveyed the happy side of the metaphor without triggering any antipathy. The anger (and I'd argue, fear) stems from the fact that the metaphor Apple chose has the iPad replacing every other creative endeavor. There's no ambiguity: every other instrument, tool, and object is totally and finally crushed. That hydraulic press left no survivors besides the iPad. That's what the video conveys, and that's what is triggering a lot of angst among creative people of many different stripes. It's too close to what we all have feared has been happening, now presented in vivid and visceral detail.

EA-3167 2y ago

I say this without rancor: A lot of artists have a lot of free time to spend online being angry about things.

Gualdrapo 2y ago
A lot of people have a lot of free time to spend online being angry about things. FTFY.
- EA-3167 2y ago
  I don't think it's crazy stereotyping to say that artists have more free time than most of us, simply by the nature of the job and the reality of frequent unemployment. The minority of artists who are either steadily employed in their trade or wildly successful doesn't change that a majority of artists struggle to make ends meet with their art, and spend long stretches without a whole lot to do.

SkyPuncher 2y ago

I’m increasingly suspecting the faux outrage is exactly what Apple intended. It’s dominating the headlines, despite it being a rather mundane ad.

rufus_foreman 2y ago

>> Apple isn't tone-deaf. The people mad about this are tone-hallucinating. This is called "gaslighting". It was only a few years ago I learned about the term, but it's very useful. No, you're not going to gaslight me. This particular ad sets a new standard for tone-deaf.