I agree with most of your comments here, but I actually don't think the Humane AI stuff is a good example. By all accounts, the new iPad Pro is a good, solid p

I agree with most of your comments here, but I actually don't think the Humane AI stuff is a good example. By all accounts, the new iPad Pro is a good, solid product. The problem is that people don't like the ad. The problem with Humane AI is not really "bad PR", it's fundamentally bad products. Or perhaps to put it a little more generously: as has been very common of late in the tech world, the Humane AI products are technologically interesting marvels that solve literally 0 problems people actually have and are basically worse in every way compared to a smart phone. That is, the iPad Pro's problem is really just the PR. No amount of good PR could save Humane AI's products.