When the fine is up to £500K, can you really take the risk that they won't target you too? How do you define a "big infringer"? Someone who uses a lot of cookie

When the fine is up to £500K, can you really take the risk that they won't target you too? How do you define a "big infringer"? Someone who uses a lot of cookies? Someone who is making a lot of money? As for the web agencies point, I agree with you. The digital agency that I work for have made a killing from the new cookie law, providing "cookie audits" as well as work on client websites to bring them in line with the new law.