Lazy journalism is to blame here, as always. Newsrooms have been purged of any talent over the last decade and the only people left are the same "perpetually-on

Lazy journalism is to blame here, as always. Newsrooms have been purged of any talent over the last decade and the only people left are the same "perpetually-online wannabe influencers" you talk about, trawling Twitter for easy stories and rage-clicks. Nobody would have heard or cared about this ad if formerly esteemed publications like NYT weren't running lazy stories about it.