> It reminds me of years ago when JCPenny stopped having "sales," and they just set prices to be permanently low. [1]. It cratered their business. It was not s

> It reminds me of years ago when JCPenny stopped having "sales," and they just set prices to be permanently low. [1]. It cratered their business. It was not so simple according to people who worked and shopped there. Not all prices were lowered. Quality declined. They made many other changes at the same time. They bet on attracting young people to an uncool brand.