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It's simply uncomfortable to see a lot of valuable creative tools being slowly destroyed for no reason, especially a piano. I'm not even thinking about the symb

It's simply uncomfortable to see a lot of valuable creative tools being slowly destroyed for no reason, especially a piano. I'm not even thinking about the symbolism.

hn8305823 2y ago
Wait until you see what goes on at the county landfill.
- hot_gril 2y ago
  It happens, and maybe the ad was just CGI, but it doesn't mean I enjoy watching it. Like, the Burger King ads don't show a cow being butchered.
  - wnc3141 2y ago
    I picked up on the context of all the human experiences we perceive as wrapped up in those items - as sorts of resiviors for human emotion and symbols of self actualization. I think a more apt analogy would be: you wouldn't host an estate sale at the site of that person's funeral.
  - odyssey7 2y ago
    Given Apple's standards, it's impossible to imagine them crushing a piano in real-life and having it come apart on film in just the way they wanted.
    - hot_gril 2y ago
      The camera zooms in a lot on certain objects coming apart, so maybe they animated or even re-shot select parts of it, but the overall thing was real?
  - steve1977 2y ago
    And then the burger being thrown away.
    - deleted 2y ago
      [deleted]
    - hot_gril 2y ago
      With "old Macdonald" playing in the background, and disclaimer at the end that the cow was CGI
- itishappy 2y ago
  I feel like I would appreciate an ad where they crushed landfill waste into an iPad.
Nition 2y ago
I thought it was obvious that the entire ad is CGI. Nothing really breaks how it would. When the top of the piano breaks, all the dampers magically fall off.
- thomasahle 2y ago
  Making that ad with CGI would be way more expensive than buying the real objects.
  - deleted 2y ago
    [deleted]
  - Nition 2y ago
    Maybe so, but decisions aren't based only on what's cheapest. A lot of the objects destruct in a way that's more exciting than how they'd compress in reality.
- anonymous8888 2y ago
  ironically enough, the use of CGI replaces the need/demand for real instruments in making this ad just like how AI is replacing the need/demand for real instruments in creative industries

It's simply uncomfortable to see a lot of valuable creative tools being slowly destroyed for no reason, especially a piano. I'm not even thinking about the symbolism.

hn8305823 2y ago

Wait until you see what goes on at the county landfill.

hot_gril 2y ago
It happens, and maybe the ad was just CGI, but it doesn't mean I enjoy watching it. Like, the Burger King ads don't show a cow being butchered.
- wnc3141 2y ago
  I picked up on the context of all the human experiences we perceive as wrapped up in those items - as sorts of resiviors for human emotion and symbols of self actualization. I think a more apt analogy would be: you wouldn't host an estate sale at the site of that person's funeral.
- odyssey7 2y ago
  Given Apple's standards, it's impossible to imagine them crushing a piano in real-life and having it come apart on film in just the way they wanted.
  - hot_gril 2y ago
    The camera zooms in a lot on certain objects coming apart, so maybe they animated or even re-shot select parts of it, but the overall thing was real?
- steve1977 2y ago
  And then the burger being thrown away.
  - deleted 2y ago
    [deleted]
  - hot_gril 2y ago
    With "old Macdonald" playing in the background, and disclaimer at the end that the cow was CGI
itishappy 2y ago
I feel like I would appreciate an ad where they crushed landfill waste into an iPad.

Nition 2y ago

I thought it was obvious that the entire ad is CGI. Nothing really breaks how it would. When the top of the piano breaks, all the dampers magically fall off.

thomasahle 2y ago
Making that ad with CGI would be way more expensive than buying the real objects.
- deleted 2y ago
  [deleted]
- Nition 2y ago
  Maybe so, but decisions aren't based only on what's cheapest. A lot of the objects destruct in a way that's more exciting than how they'd compress in reality.
anonymous8888 2y ago
ironically enough, the use of CGI replaces the need/demand for real instruments in making this ad just like how AI is replacing the need/demand for real instruments in creative industries