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No. The point is that it is deceptive advertising, and it is against Apple's self interest to do so. If customers are sold the idea that Apple marketing produce

No. The point is that it is deceptive advertising, and it is against Apple's self interest to do so. If customers are sold the idea that Apple marketing producers did all of this on an iPhone and not a big Hollywood studio camera lens setup, they expect to be able to do that at home. Same when they sell the iPad M4 as some kind of revolution like the first iPhone or the MacBook Air. They are squandering their hard earned reputation.

dagmx 2y ago
And what about lighting, and sound design and makeup etc? Factually, it is shot on an iPhone. This is no more a lie than when a film says it’s shot on an Arri or if a Sony commercial says it’s shot on an FX3. None of the results are possible without the rest of the equation.
- Cheer2171 2y ago
  You are comparing this to makeup? Really? You don't get it. No amount of "well actually"-ing is going to make consumers feel less deceived.
  - dagmx 2y ago
    Really? You don’t get it? No amount of “well you need a better lens, so it’s a lie” would get you the same results anyway. It’s a professional shoot. End of story. It’s factual that it’s shot on an iPhone. If you replaced it with a full frame body, you’d still not achieve this. If your entire point is that a customer might buy the device and think they can achieve the same results, then why does that not extend to anything else?
    - Cheer2171 2y ago
      I don't have a problem with this Shot on iPhone ad, because it clearly shows what kind of rig is needed behind the scenes to achieve the results, assuming it wasn't doctored and the footage is real: https://www.youtube.com/watch?v=jELeFXNJUOE https://www.youtube.com/watch?v=jELeFXNJUOE
- arcticfox 2y ago
  > Factually, it is shot on an iPhone. This is no more a lie than when a film says it’s shot on an Arri or if a Sony commercial says it’s shot on an FX3. That's so disingenuous. The iPhone has a lens, and no one expects to put another lens on it. In fact, I'd wager a large amount that >99.9% of consumers have never even considered that it's possible. Whereas 100% of FX3 customers expect to use a lens. I could probably make a pretty sweet setup to record a Netflix movie in awesome quality on my iPhone camera and there would be the perfect depth-of-field that comes with the professional gear that Netflix uses. And it would be factually shot on an iPhone.

dagmx 2y ago

And what about lighting, and sound design and makeup etc? Factually, it is shot on an iPhone. This is no more a lie than when a film says it’s shot on an Arri or if a Sony commercial says it’s shot on an FX3. None of the results are possible without the rest of the equation.

Cheer2171 2y ago
You are comparing this to makeup? Really? You don't get it. No amount of "well actually"-ing is going to make consumers feel less deceived.
- dagmx 2y ago
  Really? You don’t get it? No amount of “well you need a better lens, so it’s a lie” would get you the same results anyway. It’s a professional shoot. End of story. It’s factual that it’s shot on an iPhone. If you replaced it with a full frame body, you’d still not achieve this. If your entire point is that a customer might buy the device and think they can achieve the same results, then why does that not extend to anything else?
  - Cheer2171 2y ago
    I don't have a problem with this Shot on iPhone ad, because it clearly shows what kind of rig is needed behind the scenes to achieve the results, assuming it wasn't doctored and the footage is real: https://www.youtube.com/watch?v=jELeFXNJUOE https://www.youtube.com/watch?v=jELeFXNJUOE
arcticfox 2y ago
> Factually, it is shot on an iPhone. This is no more a lie than when a film says it’s shot on an Arri or if a Sony commercial says it’s shot on an FX3. That's so disingenuous. The iPhone has a lens, and no one expects to put another lens on it. In fact, I'd wager a large amount that >99.9% of consumers have never even considered that it's possible. Whereas 100% of FX3 customers expect to use a lens. I could probably make a pretty sweet setup to record a Netflix movie in awesome quality on my iPhone camera and there would be the perfect depth-of-field that comes with the professional gear that Netflix uses. And it would be factually shot on an iPhone.