Question for any video professionals out there: Obviously, Apple dogfooding with their own cameras is good PR, but does anyone else actually shoot like this fo

Question for any video professionals out there: Obviously, Apple dogfooding with their own cameras is good PR, but does anyone else actually shoot like this for professional work? Specifically the combination of extensive professional rigging, lights, lenses etc and iPhones/iPads. It just seems like once you're at this level, surely there's better digital cameras to use? But they do seem to put a lot of technical effort into supporting things like ProRes video and high data streaming rates, so I guess someone must be doing it?