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If you had ever put the time and effort (and blood!) into learning how to play the guitar, you too would have a visceral reaction to seeing a guitar getting des
by mark242 2y ago
If you had ever put the time and effort (and blood!) into learning how to play the guitar, you too would have a visceral reaction to seeing a guitar getting destroyed for nothing. It's not the objects themselves that are the problem, it is our connection to those objects, and our innate feelings about those objects, that Apple has smashed in that video. That's a marketing 101 mistake and how this ad ever got greenlit is beyond me.
- EduardoBautista 2y agoLiteral rock stars destroy their instruments on set just for fun.
- CamperBob2 2y agoIf it weren't offensive to someone, somewhere, they wouldn't do it. Apple, on the other hand, will never be punk. They left that path when they realized it was more profitable to become the guy on the screen in their earlier ad. A better comparison might be to Spike Jonze's famous Ikea ad ( https://www.youtube.com/watch?v=dBqhIVyfsRg https://www.youtube.com/watch?v=dBqhIVyfsRg ), which was also sort of disturbing to watch.
- Hamuko 2y agoOr if they're asked to vacate the stage. https://youtu.be/g9zogQOmQVM https://youtu.be/g9zogQOmQVM At least Billie Joe Armstrong showed that Gibsons are very durable and you really have to put your back into destroying it.
- mark242 2y agoI'll bet you didn't know that many times, those are getting repaired. https://www.dailymail.co.uk/news/article-8838159/amp/The-Whos-Pete-Townshend-smashed-guitars-carefully-repaired.html https://www.dailymail.co.uk/news/article-8838159/amp/The-Who... Because of the connection that the players have with the instruments. Could you do that with an iPad?
- EduardoBautista 2y ago> Because of the connection Well, the article says it was because of the money of having to buy new equipment.
- wiseowise 2y agoDo they destroy them and continue playing on an iPad?