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It's not misleading. iPhone has a lot of things that other bodies won't have. A chip powerful enough to do on-device editing, a top-tier calibrated OLED screen
by leetharris 2y ago
It's not misleading.
iPhone has a lot of things that other bodies won't have. A chip powerful enough to do on-device editing, a top-tier calibrated OLED screen with 1600 nits HDR brightness, an extensive suite of apps, on-board AI, etc etc.
I think it's really cool to see these devices become even more capable.
- talldayo 2y agoI mean, it can play Fortnite for all the good it does a cameraman. At the end of the day I don't think on-device editing and apps/AI is really a killer feature at all. People want the raw footage, and Apple pushed to make the iPhone capable of that early. For that matter, does Apple still not offer a way to get regular RAW files from your phone, or are we still stuck in proprietary candyland?
- artimaeis 2y agoAssuming you're talking about ProRAW, it's not proprietary or a closed format. They're just DNG files that adhere to the DNG 1.6 standard. https://petapixel.com/2020/12/21/understanding-apple-proraw/ https://petapixel.com/2020/12/21/understanding-apple-proraw/
- dandellion 2y agoProfessionals will never use a rig like that, and the implication when they say "shot with iPhone" is that by buying iPhone you'll be able to shoot something like that, so it is misleading advertising.
- criddell 2y agoNever say never. Steven Soderbergh shot Unsane with phones and I wouldn't be surprised if other commercial movies have been shot on phones.
- dandellion 2y agoTrue, it would be better to say 99% of professionals won't be using rigs like that for the time being, I was generalising.
- lm28469 2y agoThe van diagram of people who - can afford the rig showcased here - use an iphone to shoot professional videos - edit their videos in a mobile device is empty