> I don’t really understand the outrage over this stupid ad. The ad caused people to remember unresolved dissonance they're using media to avoid thinking about

> I don’t really understand the outrage over this stupid ad. The ad caused people to remember unresolved dissonance they're using media to avoid thinking about in the first place. An ad that was designed to emotionally manipulate people did so, but in a slightly unintentional direction. In a twisted way the complainers are right. Apple's ad was a failure, because it didn't keep the audience in a docile and uncritical mood. It's just an even more bleak state of the world than my cynicism would throw around as banter. To consumerism's great relief, the people primed to be introspective for a bit will look elsewhere, and see blunders in messaging from people who don't make advertisement their profession. Things like this blogpost will feed mental pathways that allow sidestepping their dissonance and go back to not thinking too hard about much of anything at all.