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Exactly. How many people needed to green light this - even at the concept stage? 20? 50? How much time was taken to create it? 3 months? 6 months? At least o
by garrickvanburen 2y ago
Exactly.
How many people needed to green light this - even at the concept stage? 20? 50?
How much time was taken to create it? 3 months? 6 months?
At least one of them had to raise this as an issue across all that time, yet it was their best idea of all proposed ideas.
This being their best idea might be the biggest indictment of the ad.
- chrisjj 2y ago> This being their best idea might be the biggest indictment of the ad. I'd say the bigger indictment is they thought it good enough, regardless of best.
- gruez 2y ago>How many people needed to green light this - even at the concept stage? 20? 50? >At least one of them had to raise this as an issue across all that time, yet it was their best idea of all proposed ideas. Or maybe it was approved by 50 well adjusted people who didn't get irrationally mad at such ads, and it's a bunch of chronically online commentators who are blowing it out of proportion?
- chrisjj 2y ago> maybe it was approved by 50 well adjusted people who didn't get irrationally mad at such ads Then someone messed up by tasking them, given this ad is obviously targeting emotion not rationality.