3 ms·
The intent of the author shouldn't matter when it comes to advertising - it's not the viewer's responsibility to figure out a deeper/alternative meaning. The ad
by speff 2y ago
The intent of the author shouldn't matter when it comes to advertising - it's not the viewer's responsibility to figure out a deeper/alternative meaning. The ad company is injecting themselves between the viewer and the media they actually want to watch. The onus is on the advertiser to make the message as clear as possible to the viewer who doesn't care - and if it misses the mark, it's the advertiser which failed. Not the viewer's lack of effort on understanding it.
- heeton 2y agoI agree, and I don't think this is a good ad for all those reasons. But if you want to infer values of the company from an ad, and say things like "Apple wants to destroy pianos", then considering the intent of the author is absolutely relevant.