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>They have the capability to deliver something truly wonderful with BlackBerry 10. Here's my prediction, Blackberry 10 devices will turn out to be beautiful, w

>They have the capability to deliver something truly wonderful with BlackBerry 10. Here's my prediction, Blackberry 10 devices will turn out to be beautiful, well-made and generally pretty darn good annnnnnnnd it won't make a lick of a difference. I don't see RIM breaking the momentum of Apple and Google. >Their acquisition of QNX several years back was a masterful move. How so? In hindsight, it did nothing for them. Playbook, though a pretty good tablet, was a financial failure, and it's taking them until Q4 2012 to re-purpose QNX to phones - in the meantime they are hemorrhaging money, users who are switching to iOS and Android, and developers who don't want to support the current, and dead BB7 platform. It looks like they should have instead jumped on Android bandwagon and gave Samsung a run for its money.

HorizonXP 14y ago
I'm going to have to disagree with you on many of your points. >Here's my prediction, Blackberry 10 devices will turn out to be beautiful, well-made and generally pretty darn good annnnnnnnd it won't make a lick of a difference. I don't see RIM breaking the momentum of Apple and Google. I will agree with you and say that RIM's problem has never been engineering prowess. I would say that RIM makes better hardware than Google's OEMs or Apple. Just put a Bold 9900 beside a Galaxy Nexus or an iPhone. It really holds its own, and I'd say it's better. RIM's problem has always been a) software (which they're fixing b) marketing. OH GOD HAS THE MARKETING BEEN BAD! Atrocious. I don't have answers on this front, but Apple has everyone beat in this regard. They are the trend setters, not the trend followers. Google can't even compete with them in this regard. But Apple's momentum HAS been broken. Fact is, there are more Android handsets being sold than iPhones. Is it because Android is a better product? People feel the iPhone 4S is old? I have no clue, I'm not an expert at all. I'm just saying, it is possible to beat them. Not easy, but no impossible. And the fact is, consumers are fickle creatures. They'll go wherever the next best thing is. It may be RIM that day when they sign a new contract. And RIM can easily lose that the next time around. But if RIM can nail the marketing, they stand a chance. >How so? In hindsight, it did nothing for them. Playbook, though a pretty good tablet, was a financial failure, and it's taking them until Q4 2012 to re-purpose QNX to phones - in the meantime they are hemorrhaging money, users who are switching to iOS and Android, and developers who don't want to support the current, and dead BB7 platform. It looks like they should have instead jumped on Android bandwagon and gave Samsung a run for its money. You need to understand that QNX was purpose built to run on embedded platforms. CNC machines, medical devices, automobiles, you name it, it likely runs QNX today. Re-purposing it into a mobile platform for the 2010s and 2020s is not an easy move, but it's a sound one. Moreover, RIM is building it with different goals in mind. To this date, BlackBerry is still the only platform lauded by the US government for its secure mobile needs. RIM would like to maintain that. And I'm not going to be as eloquent here: Jumping on the Android bandwagon is the stupidest fucking choice any company can make right now, and I'm not even going to detail why. Google it yourself.
- barkingllama 14y ago
  RIM will remain the choice of companies and governments strictly due to BES; no other OS offers such direct central control over the users' devices. Companies (mine in particular) are struggling to cope with Apple and Android devices in the enterprise, and Windows Phone 7 only slighty better.
  - HorizonXP 14y ago
    Yup, agreed, and RIM seems to be reinforcing that effort with BlackBerry 10. Moreover, they're branching out across platforms with their Mobile Fusion efforts. They know that going forward, BYOD is going to happen, and IT admins will want to manage the access those devices have. It's RIM's hedge against the failure of BB10. If BB10 fails, they can at least pivot into an mobile enterprise services company.
  - rdl 14y ago
    I wouldn't bet on this forever. There are increasingly good tools to manage at least iOS devices in enterprise environments, and the platform security features of iOS are nearly as good as Blackberry. In the BYOD world (which is growing), you can deal with less management of devices (enforcing some minimum standards), then layering stuff like Good on top of them to secure business applications. In the BYOD world, very few people will be bringing Blackberries to the party.
- tsurantino 14y ago
  I really like your insight but I'm kind of curious as to how spectacular this marketing would need to be. I saw a preview of BlackBerry 10's new phone but it doesn't seem like a particularly new or revolutionary offering. It makes minor, necessary adjustments but it seems as though they are late by at least 2-3 years. I see friends with BlackBerry's right now and I think that they are archaic. Granted, I am in a younger, consumer market, but there's something there. I'd like to argue that RIM's brand is now very similar to MySpace. They might fix their product, rebrand themselves or reinforce their current, enterprise brand to push into markets again, but they are crippled by their recent lack of success, bad press and steep decline. Thus, no matter how good they get as a product, by being so crippled by the intangible effects of the brand decline, I doubt whether BlackBerry can assume their position again. Like MySpace, they may keep fixing their product, but they will keep losing users because everyone else is already using something else that's marginally better/comparable. I appreciate your input on this. Your insight has been fantastic.

HorizonXP 14y ago

I'm going to have to disagree with you on many of your points. >Here's my prediction, Blackberry 10 devices will turn out to be beautiful, well-made and generally pretty darn good annnnnnnnd it won't make a lick of a difference. I don't see RIM breaking the momentum of Apple and Google. I will agree with you and say that RIM's problem has never been engineering prowess. I would say that RIM makes better hardware than Google's OEMs or Apple. Just put a Bold 9900 beside a Galaxy Nexus or an iPhone. It really holds its own, and I'd say it's better. RIM's problem has always been a) software (which they're fixing b) marketing. OH GOD HAS THE MARKETING BEEN BAD! Atrocious. I don't have answers on this front, but Apple has everyone beat in this regard. They are the trend setters, not the trend followers. Google can't even compete with them in this regard. But Apple's momentum HAS been broken. Fact is, there are more Android handsets being sold than iPhones. Is it because Android is a better product? People feel the iPhone 4S is old? I have no clue, I'm not an expert at all. I'm just saying, it is possible to beat them. Not easy, but no impossible. And the fact is, consumers are fickle creatures. They'll go wherever the next best thing is. It may be RIM that day when they sign a new contract. And RIM can easily lose that the next time around. But if RIM can nail the marketing, they stand a chance. >How so? In hindsight, it did nothing for them. Playbook, though a pretty good tablet, was a financial failure, and it's taking them until Q4 2012 to re-purpose QNX to phones - in the meantime they are hemorrhaging money, users who are switching to iOS and Android, and developers who don't want to support the current, and dead BB7 platform. It looks like they should have instead jumped on Android bandwagon and gave Samsung a run for its money. You need to understand that QNX was purpose built to run on embedded platforms. CNC machines, medical devices, automobiles, you name it, it likely runs QNX today. Re-purposing it into a mobile platform for the 2010s and 2020s is not an easy move, but it's a sound one. Moreover, RIM is building it with different goals in mind. To this date, BlackBerry is still the only platform lauded by the US government for its secure mobile needs. RIM would like to maintain that. And I'm not going to be as eloquent here: Jumping on the Android bandwagon is the stupidest fucking choice any company can make right now, and I'm not even going to detail why. Google it yourself.

barkingllama 14y ago
RIM will remain the choice of companies and governments strictly due to BES; no other OS offers such direct central control over the users' devices. Companies (mine in particular) are struggling to cope with Apple and Android devices in the enterprise, and Windows Phone 7 only slighty better.
- HorizonXP 14y ago
  Yup, agreed, and RIM seems to be reinforcing that effort with BlackBerry 10. Moreover, they're branching out across platforms with their Mobile Fusion efforts. They know that going forward, BYOD is going to happen, and IT admins will want to manage the access those devices have. It's RIM's hedge against the failure of BB10. If BB10 fails, they can at least pivot into an mobile enterprise services company.
- rdl 14y ago
  I wouldn't bet on this forever. There are increasingly good tools to manage at least iOS devices in enterprise environments, and the platform security features of iOS are nearly as good as Blackberry. In the BYOD world (which is growing), you can deal with less management of devices (enforcing some minimum standards), then layering stuff like Good on top of them to secure business applications. In the BYOD world, very few people will be bringing Blackberries to the party.
tsurantino 14y ago
I really like your insight but I'm kind of curious as to how spectacular this marketing would need to be. I saw a preview of BlackBerry 10's new phone but it doesn't seem like a particularly new or revolutionary offering. It makes minor, necessary adjustments but it seems as though they are late by at least 2-3 years. I see friends with BlackBerry's right now and I think that they are archaic. Granted, I am in a younger, consumer market, but there's something there. I'd like to argue that RIM's brand is now very similar to MySpace. They might fix their product, rebrand themselves or reinforce their current, enterprise brand to push into markets again, but they are crippled by their recent lack of success, bad press and steep decline. Thus, no matter how good they get as a product, by being so crippled by the intangible effects of the brand decline, I doubt whether BlackBerry can assume their position again. Like MySpace, they may keep fixing their product, but they will keep losing users because everyone else is already using something else that's marginally better/comparable. I appreciate your input on this. Your insight has been fantastic.